Choosing a phone number

Learn more about your number options: short code, 10DLC, or toll free

What is a Short Code?

A short code is a 5-digit phone number. An example of a short code is 00555 or 78900
Why choose a short code?

Short code numbers offer the fastest send speeds, up to 200 MPS (messages per second). They’re a great for organizations with sizable opt-in lists or campaigns that are planning large-scale engagement.

Short codes are memorable and shareable. They are the best option for branding, especially vanity short codes.

Short codes return network receipts (delivered to carrier network) and handset receipts (delivered to members' device) for messages sent.

Things to consider:

Short codes applications are reviewed and approved by each carrier. Plan for a 3-5 week processing time before your number is ready.

What is a Toll Free?

A toll free is a 10-digit phone number and always starts with area code: ​​800, 888, 877, 866, 855, 844, or 833. Example: (833) 555-5555
Why choose a toll free?

Toll Free numbers offer moderate send speeds, around 30 MPS. We recommend them for medium or small-scale engagement.

Toll Free numbers return network receipts and handset receipts or messages sent.

Things to consider:

Toll free numbers always start with one of these area codes: 800, 888, 877, 866, 855, 844 or 833, so it's not the best option if you’re planning to engage a local audience. 

Toll free numbers are throttled at 30 MPS. If you have a large list, or plan to scale up your outreach, it might not be a good fit.

What is a 10DLC?

A 10DLC, short for “10-digit long code”, is a 10 digit phone number that features a local area code of your choice. A 10DLC can be something like (202) 555-0124.
Why choose a 10DLC?

10DLCs let you pick a local area code, so they are a good option for small-scale and local engagement.

It typically takes 3-5 business days for a 10DLC to process, so you can be up and running in less than a week.

Things to consider:

10DLCs are limited to slower send speeds, as low as 1 MPS. It is not a good option for larger list sizes. Carriers will determine your campaign’s send speeds.

MMS capabilities are not yet available with carriers. 10DLCs are limited to only outbound and inbound SMS messages at this time.

10DLCs only return network recipes for messages sent, so you have limited insights into your deliverability.

Still have a question?
Contact support